Lifeology’s tagline is ‘The place where science and art converge’. They offer a platform that brings together scientists, artists, and storytellers to help people better understand and engage with science and health information and research. One of the main ways they meet their objectives is through beautifully illustrated, science-backed, bite-sized ‘flashcard’ courses about science and health-related topics aimed at the general public and students.
Image from the Lifeology 'What is an infodemic and how can we prevent it?' course
For World Evidence-Based Healthcare (EBHC) Day, with the 2021 campaign theme of 'the role of evidence in an infodemic', they collaborated with Cochrane to create a free course. The 41 slides walk the user through the story of Ronald who has been misguided by misinformation and teaches what an infodemic is and how to slow the spread of misinformation.
Image from the Lifeology 'What is an infodemic and how can we prevent it?' course
Paige Jarreau, co-founder of Lifeology, said "At Lifeology, we believe that science communication in any format, including our flashcard courses, is far better when it is the product of collaboration between scientists and professional creatives like storytellers and artists. We were pleased to be able to work closely with people from Cochrane to create this course on infodemics. We've produced a beautifully illustrated free course that is practical in its tips to combat misinformation and accessible through its plain language, empathetic storytelling and relatable imagery - it's also available in both Spanish and English!"
Image from the Lifeology 'What is an infodemic and how can we prevent it?' course
Jordan Collver, the illustrator of the Lifeology course, said "This was an exciting project to work on. We had some fun with metaphors and with well known memes in this course while keeping the story empathic and relatable in a global context.'
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