Cochrane

Background Most smokers start smoking before they are 18 years old. Starting smoking earlier in life means a smoker will smoke for more years than someone who starts smoking later, which increases the health risks of smoking. Given the high amount of tobacco use among young people and the poor health outcomes that may result, finding ways to prevent ...

Background Smoking is a modern-day epidemic, and preventing young people from taking up smoking remains a key health priority, since experimentation with smoking starts at an early age. One possible method of achieving this goal is through mass media, which have the potential to reach and modify the attitudes, knowledge and behaviour of a large proportion ...